Clearly, she's all about making KKW Beauty lovers happy, and this definitely appears to be a great way to do it. ![]() Yet, the sought-after technique is just as popular, if not more, now although the desire for that heavy-handed, dramatic contour has faded somewhat. ![]() It’s buildable and easy to blend, with the only downside being that it’s only available in one shade. In her announcement, Kardashian directly explained that the decision to launch singles with more product inside came directly from fans' input and critiqued of the original. by Kelsey Stewart JKim Kardashian It’s been nearly a decade since Kim Kardashian’s before and after contouring photos went viral in 2012 (quite the flashback, I know). Clinique Chubby Stick Sculpting Contour We say: With a Best in Beauty Award and a 4.7 star rating under its belt, this is one cream contour that’s member-approved. In a social media announcement on Tuesday, Kardashian announced that not only would all shades of the contour and highlight sticks be sold seperately, but they would contain double the amount of product as the old versions. While beauty vloggers complimented the formula and packaging, they also mentioned that there was little actual product inside the sticks. Individual KKW Beauty Creme Contour & Highlight Sticks are coming fans' way, and not only are the new products in direct response to fan critique, but they're also coming with a surprise.įor those who were fans of the original three piece sets (two contour and highlight sticks and a brush), you may remember that there were calls to incorporate more product. With a list of celeb clientele that includes names such as Jennifer Lopez and Kim Kardashian, makeup artist Mario Dedivanovic certainly knows a thing or two about contouring. From YouTube to Instagram, contouring dominated the internet, with many beauty influencers referencing Dedivanovics work. The Kim Kardashian West helmed brand is revising their original product, and it's for a very good reason. KKW Beauty has expanded quite a bit since its initial launch last year.
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